ProForce Employer Brand Strength Assessment
Employer Branding Assessment and Index
Leading the Way Creating Competitive Employer Brand Strength
ProForce has elevated the standard in comprehensive Employer Branding through the use of our proprietary Employer Brand Strength Assessment TM – the most comprehensive Employer Branding and Talent Attraction assessment tool of its kind!
ASSESSMENT SCOPE INCLUDES…
- 200+ Public Data Points that Impact Employer Reputation including,
- Job Descriptions
- Total Rewards
- Candidate Communication
- Position Management
- Opportunity Marketing
- Recruiting Operations
- Consumer Reputation – Social Proof
- Third Party – BBB
- Third Party – TrustPilot
- Third Party – Yelp
- Third Party – Other
- Achievements – Awards
- Achievements – Recognition
- Achievements – Press Coverage
- Achievements – Industry Opinion
- Social – Facebook
- Social – Instagram
- Social – Twitter
- Social – Other
- Social – Employee Engagement
- Social – Leadership Engagement
- Employer Reputation – Glassdoor
- Employer Reputation – Indeed
- Employer Reputation – Other
- MicroCultures – Workforces
- MicroCultures – Geographies
The ProForce Employer Brand Strength Assessment TM
If you are not getting High Quality Applicants for your open jobs, the root cause may be your Employer Brand. A Candidate’s initial exposure to your Employer Brand reputation and the subsequent Candidate Experience (CaX) ultimately determines if they will be in the applicant pool.
The fix is not a Marketing Strategy. It is not an Employer Branding exercise. It is not a Communication campaign. The path to a great Employer Brand is a commitment to creating a great External Perception and being committed to creating an Internal Culture that is consistent with that External Perception.
THE ROOT CAUSE…
Organizations that fail to Attract the Right Talent typically are using an outdated Recruiting Model instead of leveraging the Talent Attraction strategies being used by today’s global brands.
ProForce has leveraged years of Consulting, Branding, Executive Communications, Recruiting, Process Re-engineering and Operational Excellence to build a methodology to assess and elevate the organizational messaging of every communication at every phase of the entire candidate experience. Then, our process delivers consistent results through the execution of a well-defined and proven 6-step Methodology.
Everything starts with the ProForce Employer Brand Strength Assessment TM
OUR VALUE PROPOSITION…
ProForce empowers organizations to become an Employer of Choice by dramatically enhancing their Employer Brand so they can Attract High-Performing Talent that is also the Right Cultural Fit and win their War for Talent.
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|Average Implementation Time:||1 - 2 Weeks|